Marketing Management

Introduction to Marketing: Meaning, Scope, Concepts and Marketing Environment

Consumer Behaviour: Buying Motives, Decision Process and Influencing Factors

Market Segmentation, Targeting and Positioning (STP) Strategy

Product Planning and Product Life Cycle (PLC): Branding, Packaging and Labelling

Pricing Decisions and Strategies: Objectives, Methods and Policies

Marketing Channels and Distribution: Retailing, Wholesaling and Logistics Basics

Promotion Mix: Advertising, Sales Promotion, Personal Selling and Public Relations

Marketing Research and Information System: Research Process and Report Writing

Digital Marketing Basics: SEO, Social Media Marketing, Email and Web Analytics

Marketing Ethics, Consumer Protection, CSR, Green Marketing and Emerging Trends

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