Marketing management is the organizational discipline which focuses on the practical . any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals.
Marketing management smoothen the process of exchange of ownership of goods and services from seller to the buyer. Marketing management, like all other areas of management comprises of the function of planning, organising, directing coordinating and controlling.
Marketing management is 'the art and science of choosing target markets and getting, . and hundreds of other essential business management techniques.
PDF | This scientific monograph deals with actual trends in marketing management. It contains 10 consistent chapters comprising global market trends. | Find.
Find 1176 synonyms for marketing and other similar words that you can use instead based on 14 separate contexts from our thesaurus.
Marketing management is an important function of the organization . This has led to the emergence of many different concepts of marketing.
The term marketing management consists of two different words, marketing and management. Marketing is an economic process by which the commodities.
Another consideration is global organisation for firms that market goods or services in other countries. Marketers need to pay attention to the effect of globalization.
Dec 31, This is another significant aspect of the marketing process. A brand audit helps you to examine your business so as to understand your standing.
From Marketing Management
Factors affecting channel choice (any three):
Other factors include competition, technology (e-commerce) and legal environment.
Marketing research process includes (any six):
Clear problem definition is critical because it guides all later steps.
Marketing management is “planning, organising, controlling and implementing of marketing programmes, policies, strategies and tactics designed to create and satisfy the demand for the firms' product offerings or services as a means of generating an acceptable profit.”
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Product planning is the process of developing and maintaining products and product lines to satisfy customer needs and achieve company goals. It includes decisions on product features, improvements, new products, and managing product lines/mix.
Product mix decisions involve managing the product portfolio using these dimensions:
Why these decisions matter:
Thus, product planning and mix management help the firm build a strong product portfolio.