
Long questions with answers for this topic
Promotion is communication used by a firm to inform, persuade and remind customers about its products and influence buying behaviour.
Promotion mix is the combination of promotional tools like advertising, sales promotion, personal selling and PR used by a firm.
Advertising is paid, non-personal communication of ideas/products by an identified sponsor through mass media.
Sales promotion is short-term incentives offered to encourage immediate purchase (discounts, coupons, free samples).
Personal selling is face-to-face communication between salesperson and customer to make a sale and build relationships.
Public relations is building good relations and a positive image with various publics through credible communication.
Objectives of promotion (any three):
Promotion also helps build brand image and supports salesforce and channel partners.
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