19 May 2014 — 19 May 2014This document provides an overview of key marketing concepts including definitions of marketing and marketing management.
15 Feb 2017 — 15 Feb 2017Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to.
2 Nov 2016 — 2 Nov 2016What are the tasks of marketing? ▫ What are the major concepts and tools of marketing? ▫ What orientations do companies exhibit in the.
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Marketing Selling? Advertising? Promotions? Making products available in stores? Maintaining inventories? All of the above, plus much more! Philip Kotler.
FUNCTIONS OF MARKETING. Page 42. ❖ Marketing objectives: identification and defining the marketing objectives is the foremost function of marketing management.
Marketing is the process of creating, promoting, and presenting a product to meet the wants and needs of consumers. One fundamental question: Is Marketing.
Great articles and presentation slides on Sales Strategy and Marketing Management.
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From Marketing Management
Marketing concept states that an organisation achieves its goals by identifying the needs and wants of a target market and delivering satisfaction better than competitors.
Main elements:
Thus, marketing concept focuses on value creation rather than pushing sales.
Green marketing involves marketing products and practices that are environmentally friendly.
Benefits: better brand image, meets regulations, attracts eco-conscious consumers, and can reduce costs through efficiency. Challenges: higher initial costs, difficulty in proving claims, and risk of greenwashing accusations.
So claims should be specific and evidence-based.
Marketing management is “planning, organising, controlling and implementing of marketing programmes, policies, strategies and tactics designed to create and satisfy the demand for the firms' product offerings or services as a means of generating an acceptable profit.”
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Consumer behaviour is influenced by multiple factors. A good exam answer explains each with an example:
Thus, marketers must understand these factors to design STP and marketing mix for the right customer group.