Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside.
Marketing Management. Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating.
May 6, 2012 - 2. Introduction to MarketingManagement Definition According to Philip Kotler, “Marketing Management is the process of planning and.
Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those.
According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programmes designed to bring about desired.
Marketing management is the process of planning & implementing the conception, pricing, promotion and distribution of products or services. It is a target-oriented.
Marketing management is concerned with the chalking out of a definite programme, after careful analysis and forecasting of the market situations and the ultimate.
From Marketing Management
CSR (Corporate Social Responsibility) means business responsibility towards society beyond profit.
Three CSR areas are:
CSR improves stakeholder trust and brand image.
Logistics (physical distribution) is planning and controlling the flow and storage of goods from origin to consumption efficiently.
Key activities include: transportation, warehousing, inventory management, order processing, packaging and material handling.
Objective is to deliver the right product, at the right place and time, in right condition at minimum cost.
Marketing management is “planning, organising, controlling and implementing of marketing programmes, policies, strategies and tactics designed to create and satisfy the demand for the firms' product offerings or services as a means of generating an acceptable profit.”
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CSR (Corporate Social Responsibility) means that a business is responsible towards society and environment beyond earning profit. CSR includes environment protection, employee welfare, community development, ethical sourcing and transparency. CSR improves stakeholder trust and strengthens brand image.
Green marketing means planning and marketing products/practices that are environmentally friendly. It includes designing eco-friendly products, sustainable packaging, and responsible promotion.
Benefits of green marketing:
Greenwashing: Greenwashing is when a company gives a false or exaggerated impression that its product is eco-friendly (e.g., vague claims like "100% green" without proof). This misleads consumers and harms trust.
How to avoid greenwashing (ethical communication):
Thus CSR and genuine green marketing create long-term value, while greenwashing damages reputation.