E-Commerce

Introduction to E-Commerce: Meaning, Scope, Models (B2B/B2C/C2C/C2B) and Growth Drivers

E-Commerce Ecosystem: Platforms, Marketplaces vs Inventory Model, Value Chain and Key Stakeholders

Digital Payments in E-Commerce: Payment Gateways, UPI/Cards/Wallets, Security Basics and Fraud Prevention

E-Commerce Website/App Basics: UX, Product Catalogue, Search, Checkout Flow and Conversion Optimization

E-Commerce Marketing: SEO/SEM, Social Media, Email, Influencers and Customer Acquisition Metrics (CAC/LTV)

Order Management and Logistics: Inventory, Warehousing, Last-Mile Delivery, Returns (Reverse Logistics) Basics

Customer Service and CRM in E-Commerce: Support Channels, Service Quality, Retention and Loyalty Programs

E-Commerce Analytics: KPIs (Conversion, AOV, Churn), Funnels, Cohorts and A/B Testing Basics

Legal, Tax and Compliance in E-Commerce (Overview): Consumer Protection, Privacy, Cybersecurity and Basics of GST/TDS

Emerging Trends in E-Commerce: Omnichannel, AI Personalization, Quick Commerce, Social Commerce and Future Outlook

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