Business Environment

Business Environment: Meaning, Nature, Importance and Classification (Micro and Macro Environment)

Internal Environment: Resources, Capabilities, Core Competence and Value Chain (Basics)

Micro Environment: Customers, Competitors, Suppliers, Intermediaries and Publics

Macro Environment: PESTLE Framework with Examples (Political, Economic, Social, Technological, Legal, Environmental)

Environmental Scanning Tools: SWOT Analysis, Porter’s Five Forces and Scenario Planning (Basics)

Economic Environment: GDP, Inflation, Interest Rates, Business Cycles and Fiscal/Monetary Policy (Basics)

Political and Legal Environment: Government, Regulation, Public Policy and Ease of Doing Business (India Focus)

Socio-Cultural and Demographic Environment: Culture, Values, Lifestyle Trends and Population Factors

Technological Environment and Innovation: Digitalization, Automation, Disruption and IPR (Basics)

Global and Ethical Environment: Globalization, WTO, MNCs/FDI, Business Ethics, CSR and Sustainability (Overview)