
Long questions with answers for this topic
Publics are groups that have interest in the firm and can influence its image, support, or operations (e.g., media, banks, community).
Micro environment includes the immediate forces close to the firm (customers, competitors, suppliers, intermediaries and publics) that directly affect business operations.
Customers are individuals/organizations that buy a firm’s products or services.
Competitors are rival firms offering similar products/services to the same market and competing for the same customers.
Suppliers are persons/firms that provide inputs such as raw materials, components, and services to a business.
Marketing intermediaries are agencies/firms that help in promoting, selling and distributing products (e.g., wholesalers, retailers, logistics, platforms).
Any three elements:
(Write any three with one line explanation.)
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