The macro environment consists of broad forces in the economy and society that affect all businesses, usually indirectly. These forces are uncontrollable, but businesses must observe them and adapt.
Macro factors are called “macro” because:
Macro environment affects:
So, macro analysis supports better planning, forecasting, and strategic decisions.
PESTLE is a framework used to analyze the macro environment:
Political factors relate to government and the political environment:
Examples:
Economic factors affect purchasing power and business cost:
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PESTLE studies macro factors: Political, Economic, Social, Technological, Legal, Environmental.
Uses (any three):
Political factors include:
These influence business risk, cost and opportunities.
Definition of Business Environment is sum or collection of all internal and external factors such as employees, customers needs and expectations, supply and demand, management, clients, suppliers, owners, activities by government, innovation in technology, social trends, market trends, economic changes, etc.
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The macro environment consists of broad forces in the economy and society that affect all businesses, usually indirectly. These forces are uncontrollable, but businesses must observe them and adapt.
Macro factors are called “macro” because:
Macro environment affects:
So, macro analysis supports better planning, forecasting, and strategic decisions.
PESTLE is a framework used to analyze the macro environment:
Political factors relate to government and the political environment:
Examples:
Economic factors affect purchasing power and business cost:
Examples:
Social factors reflect society’s values and lifestyle:
Examples:
Technological factors relate to innovation and new methods:
Examples:
Legal factors include laws and regulations that businesses must follow:
Examples:
Environmental factors focus on ecology and sustainability:
Examples:
Write in this order:
This makes your answer structured and scoring.
PESTLE scanning → Identify opportunities/threats → Plan strategy → Implement decisions → Monitor changes
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Macro environment includes broad forces affecting all firms. PESTLE is used to study these forces and identify opportunities and threats.
Hence, PESTLE helps businesses plan strategy according to external changes.