Managerial Economics

Introduction to Managerial Economics: Nature, Scope, Objectives and Basic Concepts for Decision-Making

Demand Analysis: Law of Demand, Determinants, Demand Function and Demand Forecasting Methods

Elasticity of Demand and Business Applications: Price, Income and Cross Elasticity (Measurement and Uses)

Production and Cost Analysis: Production Function, Returns to Scale, Cost Concepts and Cost Curves

Market Structure and Pricing: Perfect Competition, Monopoly and Price-Output Determination (Overview)

Pricing Policies and Strategies: Objectives, Cost-Plus Pricing, Marginal Pricing and Price Discrimination

Break-even Analysis and Profit Planning: CVP, BEP, Margin of Safety and Operating Leverage

Capital Budgeting Basics: Time Value of Money, NPV, IRR, Payback and Investment Decision Rules

Risk, Uncertainty and Decision Making: Expected Value, Decision Trees and Sensitivity Analysis (Basics)

Business Environment and Government Policy: Regulation, Competition Policy and Macro Factors Affecting Firms