Business Demography

Introduction to Business Demography: Meaning, Scope, Uses and Data Sources

Population Structure and Composition: Age-Sex Pyramid, Dependency Ratio and Workforce

Demographic Processes: Fertility, Mortality and Natural Increase (Basics)

Migration and Mobility: Types, Causes and Business Implications

Urbanization and Regional Demography: Market Potential and Infrastructure Demand

Demographic Transition Theory and Economic Development: Stages and Relevance

Market Segmentation Using Demographics: Targeting, Positioning and Consumer Behavior

Demographic Dividend and Workforce Planning: Skills, Productivity and Employment

Population Projections and Business Forecasting: Methods, Assumptions and Limits

Demographic Challenges and Policy Responses: Aging, Inequality and Sustainability (Overview)