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Directing is the management function that initiates action. Once plans are made and organisational structure is created, employees must be guided to perform work effectively. Directing includes leadership, motivation, communication and supervision. Good directing builds coordination, improves morale, increases productivity and ensures that organisational objectives are achieved through human effort.
Directing means instructing, guiding and overseeing employees so that they perform tasks efficiently.
Directing is generally explained through four elements:
Leadership is the ability of a manager to influence the behaviour of employees and to guide them towards goal achievement.
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Directing is the management function that initiates action. Once plans are made and organisational structure is created, employees must be guided to perform work effectively. Directing includes leadership, motivation, communication and supervision. Good directing builds coordination, improves morale, increases productivity and ensures that organisational objectives are achieved through human effort.
Directing means instructing, guiding and overseeing employees so that they perform tasks efficiently.
Directing is generally explained through four elements:
Leadership is the ability of a manager to influence the behaviour of employees and to guide them towards goal achievement.
Motivation is the process of stimulating people to act in a desired manner to achieve organisational goals and satisfy their needs.
Maslow stated that human needs are arranged in a hierarchy:
According to Maslow, a satisfied need stops motivating; higher needs become important after lower needs are reasonably satisfied.
Herzberg divided factors into:
Therefore, management must reduce dissatisfaction through hygiene factors and build motivation through motivators.
McGregor described two assumptions about workers:
Modern organisations try to adopt Theory Y assumptions where possible to improve commitment and creativity.
Communication is the process of transmitting information, ideas and feelings from one person to another to create understanding.
Supervision means guiding and monitoring the work of subordinates at the operating level to ensure correct performance.
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Directing is important because it initiates action by converting plans into actual performance. It helps in integrating efforts of individuals through leadership and communication, improves morale and motivation by encouraging employees, and facilitates change by guiding people to accept new policies and methods. Proper directing also maintains discipline and ensures effective utilisation of resources.
Leadership styles include autocratic, where the leader takes decisions alone and expects obedience; democratic, where the leader consults subordinates and encourages participation, improving morale and acceptance; and laissez-faire, where maximum freedom is given to subordinates and the leader has minimum interference. The suitable style depends on urgency, nature of work and maturity of employees.
Directing is the managerial function of guiding, leading and motivating employees so that they perform their tasks effectively and organisational objectives are achieved. After planning and organising, directing is necessary because people need guidance, instructions, encouragement and coordination to translate plans into results.
Elements of directing:
Thus, directing integrates people’s efforts through leadership, motivation, communication and supervision to achieve organisational objectives.