Consumer Behavior

Introduction to Consumer Behavior: Meaning, Scope, Importance and Consumer Decision Process (Overview)

Consumer Decision Making: Need Recognition, Information Search, Evaluation of Alternatives, Purchase and Post-Purchase Behavior

Psychological Factors: Motivation, Perception, Learning, Attitudes and Personality (Basics)

Social and Cultural Influences: Culture, Subculture, Social Class, Reference Groups and Family

Consumer Segmentation and Targeting: Bases, Benefits, STP and Positioning Maps (Overview)

Buying Roles and Types of Buying Behavior: Complex, Dissonance-Reducing, Habitual and Variety-Seeking

Consumer Satisfaction, Loyalty and Relationship Marketing: Expectations, Service Quality and Retention (Basics)

Consumer Research: Methods, Questionnaire Basics, Sampling and Data Interpretation (Overview)

Digital Consumer Behavior: Online Decision Journey, Social Media Influence and E-WOM (Overview)

Consumer Protection and Ethical Issues in Marketing: Rights, Misleading Ads, Privacy and Sustainability (Overview)

consumer behavior PYQ PDF

consumer behavior Question Paper PDF