Question 1

The AIDA model in marketing stands for:

Accepted Answer

a) Attention, Interest, Desire, Action

Question 2

The process of dividing a market into distinct groups of consumers who have similar needs and behaviours is called:

Accepted Answer

c) Market segmentation

Question 3

Which psychological theory suggests that individuals strive for consistency among their attitudes and behaviours?

Accepted Answer

c) Cognitive Dissonance Theory

Question 4

The process of choosing a product or service based on past experiences and knowledge is called:

Accepted Answer

c) Habitual decision making

Question 5

What does the term perception refer to in consumer behaviour?

Accepted Answer

b) The way people interpret and make sense of information from their environment

Question 6

Which type of reference group has a direct influence on an individuals behaviour and choices?

Accepted Answer

c) Normative reference group

Question 7

Which of the following is NOT a psychological factor influencing consumer behaviour?

Accepted Answer

c) Culture

Question 8

What term is used to describe a marketing strategy that focuses on retaining existing customers rather than acquiring new ones?

Accepted Answer

b) Customer retention

Question 9

The stage in the consumer decision-making process where a consumer decides to make a purchase is known as:

Accepted Answer

d) Purchase decision

Question 10

What term is used to describe the process of buying products or services online?

Accepted Answer

a) E-commerce

Question 11

Which type of reference group represents individuals or groups to whom a consumer aspires to be like in the future?

Accepted Answer

a) Aspirational reference group

Question 12

Which of the following is an external factor that can influence consumer behavior?

Accepted Answer

c) Family, culture, and social class

Question 13

A consumer who buys a product because they believe it will enhance their social status is motivated by which type of need?

Accepted Answer

d) Esteem need

Question 14

The process of dividing a market based on demographics, psychographics, or behavioural characteristics is called:

Accepted Answer

a) Market segmentation

Question 15

The process of identifying a unique position for a product or brand in the minds of consumers is called:

Accepted Answer

c) Market positioning

Question 16

What is the term for the process of selecting a target market and creating an appropriate marketing mix to reach that market?

Accepted Answer

b) Market targeting

Question 17

The process of exchanging one product for another with no money involved is called:

Accepted Answer

a) Barter

Question 18

What is the term for a group of people who influence a consumers beliefs, attitudes, and behaviours?

Accepted Answer

b) Reference group

Question 19

Which of the following is an example of a situational factor that can influence consumer behaviour?

Accepted Answer

d) Time and place

Question 20

When a consumer is loyal to a particular brand and is unlikely to switch to a competitor, this is known as:

Accepted Answer

b) Brand loyalty

Consumer behaviour — Question Paper