Question 1

Which type of advertising is designed to promote social or environmental causes rather than a specific product or service?

Accepted Answer

b) Cause-related advertising

Question 2

Which regulatory agency in the United States is responsible for monitoring and regulating advertising practices?

Accepted Answer

a) Federal Trade Commission (FTC)

Question 3

In the AIDA model of advertising, what does the A stand for?

Accepted Answer

a) Awareness

Question 4

Which of the following is an example of a digital advertising format?

Accepted Answer

c) Banner ads

Question 5

What is the term for the process of creating and maintaining a positive image of a company or brand in the eyes of the public?

Accepted Answer

b) Reputation management

Question 6

Which advertising metric measures the total number of times an ad is displayed to an audience, regardless of whether it is clicked?

Accepted Answer

c) Impressions

Question 7

Which of the following is a key element in creating effective advertising copy?

Accepted Answer

b) Keeping the message concise and focused

Question 8

What is the term for the amount of money spent on an advertising campaign over a specific period?

Accepted Answer

b) Budget

Question 9

What is the purpose of a call-to-action (CTA) in advertising?

Accepted Answer

c) To encourage the audience to take a specific action, such as making a purchase or filling out a form

Question 10

In the context of advertising, what does the term branding refer to?

Accepted Answer

a) The process of creating a unique name and image for a product or service

Question 11

What is the term for the process of creating and placing advertisements in various media channels?

Accepted Answer

d) Media buying

Question 12

What does the term native advertising refer to?

Accepted Answer

b) Advertisements that blend in with the content of the platform they appear on

Question 13

Which of the following is NOT a component of the advertising mix?

Accepted Answer

b) Product

Question 14

The process of creating an advertising message is known as:

Accepted Answer

d) Copywriting

Question 15

Which of the following is a form of direct marketing in which advertisers make unsolicited phone calls to potential customers?

Accepted Answer

a) Telemarketing

Question 16

Which type of advertising appeals to consumers emotions rather than their logic and rationality?

Accepted Answer

b) Emotional appeal

Question 17

The process of selecting and buying advertising space or time is known as:

Accepted Answer

a) Media planning

Question 18

What does the acronym KPI stand for in advertising and marketing?

Accepted Answer

a) Key Performance Indicator

Question 19

The term viral marketing refers to advertising that:

Accepted Answer

a) Spreads rapidly through word of mouth and social sharing

Question 20

Which of the following is a common advertising pricing model used by online advertising platforms like Google AdWords?

Accepted Answer

c) Cost-per-click (CPC)

Advertising management — Question Paper