Notes

Emerging Trends in E-Commerce: Omnichannel, AI Personalization, Quick Commerce, Social Commerce and Future Outlook

Legal, Tax and Compliance in E-Commerce (Overview): Consumer Protection, Privacy, Cybersecurity and Basics of GST/TDS

E-Commerce Analytics: KPIs (Conversion, AOV, Churn), Funnels, Cohorts and A/B Testing Basics

Customer Service and CRM in E-Commerce: Support Channels, Service Quality, Retention and Loyalty Programs

Order Management and Logistics: Inventory, Warehousing, Last-Mile Delivery, Returns (Reverse Logistics) Basics

E-Commerce Marketing: SEO/SEM, Social Media, Email, Influencers and Customer Acquisition Metrics (CAC/LTV)

E-Commerce Website/App Basics: UX, Product Catalogue, Search, Checkout Flow and Conversion Optimization

Digital Payments in E-Commerce: Payment Gateways, UPI/Cards/Wallets, Security Basics and Fraud Prevention

E-Commerce Ecosystem: Platforms, Marketplaces vs Inventory Model, Value Chain and Key Stakeholders

Introduction to E-Commerce: Meaning, Scope, Models (B2B/B2C/C2C/C2B) and Growth Drivers

Assessment, Audit, Inspection, Offences, Penalties and Appeals under GST (Overview)

Refunds and Export/Import under GST: Zero-Rated Supplies, LUT/Bond and Refund Process (Overview)

E-Way Bill and Documentation: Movement of Goods, Generation, Validity and Compliance (Basics)

GST Returns and Payment: GSTR Forms (Overview), Due Dates, Challan, Interest and Late Fee (Basics)

Input Tax Credit (ITC): Meaning, Conditions, Blocked Credits and Reversal (Basics)

Value of Supply: Transaction Value, Discounts, Inclusions/Exclusions and Valuation Rules (Basics)

Time of Supply and Place of Supply (Overview) + Tax Invoice and E-Invoicing (Basics)

Registration under GST: Threshold, Types of Registration, Composition Scheme (Basics) and GSTIN

Levy and Charge of GST: Supply, Taxable Person, CGST/SGST/IGST and Intra vs Inter-State Supplies

Introduction to GST in India: Concept, Objectives, Constitutional Framework and Dual GST Model (Basics)

Ethics and Financial Decisions: Basics of Financial Governance, Compliance and Investor Protection

Financial Statement Analysis: Ratios, Funds Flow/Cash Flow Basics and Interpretation

Dividend Decision: Dividend Theories, Policies and Factors Affecting Dividend (Overview)

Working Capital Management: Concepts, Operating Cycle, Cash/Inventory/Receivables Basics