What is marketing management primarily concerned with?
Correct!
Wrong :(
Answer - c. Customer satisfaction
2
Which of the following is NOT one of the Four Ps in the marketing mix?
Correct!
Wrong :(
Answer - c. Profit
3
Market segmentation is the process of:
Correct!
Wrong :(
Answer - b. Dividing a market into distinct groups of buyers
4
SWOT analysis stands for:
Correct!
Wrong :(
Answer - a. Strengths, Weaknesses, Opportunities, Threats
5
Which stage in the product life cycle is characterised by rapid sales growth and increasing profits?
Correct!
Wrong :(
Answer - b. Growth
6
The process of designing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities is known as:
Correct!
Wrong :(
Answer - c. Marketing planning
7
Which of the following is NOT a component of the external macroenvironment?
Correct!
Wrong :(
Answer - c. Competitive factors
8
The process of selecting one or more market segments to enter and developing products and marketing strategies to meet the needs of those segments is known as:
Correct!
Wrong :(
Answer - d. Target marketing
9
Which of the following is a characteristic of a product-oriented company?
Correct!
Wrong :(
Answer - b. Frequent product innovations
10
Which stage in the consumer adoption process involves potential customers seeking information about a product?
Correct!
Wrong :(
Answer - c. Evaluation
11
What is the marketing strategy that involves setting a high price for a new product and then gradually reducing it over time?
Correct!
Wrong :(
Answer - a. Skimming pricing
12
Which of the following is a tool for assessing a companys strengths and weaknesses in relation to its competitors?
Correct!
Wrong :(
Answer - c. Competitive analysis
13
In the context of the marketing mix, what does the Promotion element primarily refer to?
Correct!
Wrong :(
Answer - c. Communicating with customers and promoting the product
14
Which of the following is NOT a step in the consumer decision-making process?
Correct!
Wrong :(
Answer - d. Market segmentation
15
A companys unique value proposition is best described as:
Correct!
Wrong :(
Answer - b. The benefits that differentiate it from competitors
16
Which of the following is an example of a demographic segmentation variable?
Correct!
Wrong :(
Answer - c. Age
17
Which stage in the product life cycle typically involves a decrease in sales and profits?
Correct!
Wrong :(
Answer - d. Decline
18
The concept of marketing myopia refers to:
Correct!
Wrong :(
Answer - c. A companys excessive focus on its own products rather than customer needs
19
Which of the following is a pricing strategy that involves setting a price just below a whole number, such as $9.99?
Correct!
Wrong :(
Answer - a. Odd pricing
20
Market research is essential for:
Correct!
Wrong :(
Answer - a. Identifying and solving customer problems
21
Which of the following is NOT a component of the marketing mix?
Correct!
Wrong :(
Answer - d. Positioning
22
The SWOT analysis is a framework for:
Correct!
Wrong :(
Answer - a. Evaluating a companys internal and external environment
23
In the product life cycle, the introduction stage is characterised by:
Correct!
Wrong :(
Answer - c. High promotional costs
24
The process of identifying and evaluating market opportunities involves:
Correct!
Wrong :(
Answer - c. Market research
25
Which of the following is NOT one of the stages in the consumer adoption process?
Correct!
Wrong :(
Answer - c. Rejection
26
Which element of the marketing mix deals with making the product available to the target market?
Correct!
Wrong :(
Answer - d. Place
27
A companys mission statement should:
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Wrong :(
Answer - c. Reflect its core purpose and values
28
What is the term for the set of potential customers a company wants to reach with its marketing efforts?
Correct!
Wrong :(
Answer - c. Market segment
29
The product life cycle includes the stages of:
Correct!
Wrong :(
Answer - a. Introduction, growth, maturity, and decline
30
When a company reduces the price of a product to stimulate demand and gain market share, it is implementing:
Correct!
Wrong :(
Answer - b. Penetration pricing
31
Which of the following is NOT a characteristic of a well-defined target market?
Correct!
Wrong :(
Answer - c. Large population
32
The process of dividing a market into distinct groups with different needs, characteristics, or behaviours is known as:
Correct!
Wrong :(
Answer - b. Market segmentation
33
Which of the following is a component of the external macroenvironment?
Correct!
Wrong :(
Answer - b. Social and cultural factors
34
A competitive advantage is best described as:
Correct!
Wrong :(
Answer - c. Offering something that customers value and competitors cannot easily copy
35
The concept of product life cycle is most closely associated with which marketing concept?
Correct!
Wrong :(
Answer - b. Product development
36
The marketing mix element that involves activities such as advertising, sales promotions, and public relations is:
Correct!
Wrong :(
Answer - c. Promotion
37
In the context of marketing, what does the acronym AIDA stand for?
Correct!
Wrong :(
Answer - b. Attention, Interest, Desire, Action
38
Which of the following is a key component of market positioning?
Correct!
Wrong :(
Answer - c. Creating a unique and favourable image in the minds of consumers
39
The term market research refers to the process of:
Correct!
Wrong :(
Answer - c. Collecting and analysing information about markets, customers, and competitors
40
Which of the following is an example of a psychographic segmentation variable?
Correct!
Wrong :(
Answer - c. Lifestyle
41
What is the term for the set of products and items that a company offers to customers?
Correct!
Wrong :(
Answer - c. Product line
42
Which stage of the product life cycle typically has the highest marketing and promotional expenses?
Correct!
Wrong :(
Answer - a. Introduction
43
A companys marketing objectives should be:
Correct!
Wrong :(
Answer - b. Aligned with its overall business objectives
44
What is the term for a set of tactics a company uses to achieve its marketing objectives within a target market?
Correct!
Wrong :(
Answer - a. Marketing strategy
45
Which of the following is an example of a situational factor that can affect consumer behaviour?
Correct!
Wrong :(
Answer - d. Weather
46
The process of dividing a large market into smaller, more homogeneous segments is known as:
Correct!
Wrong :(
Answer - d. Market segmentation
47
A companys value proposition should:
Correct!
Wrong :(
Answer - b. Reflect the benefits and values it offers to customers
48
The concept of relationship marketing emphasises:
Correct!
Wrong :(
Answer - b. Building and maintaining long-term relationships with customers
49
A products positioning refers to:
Correct!
Wrong :(
Answer - d. How it is perceived by consumers relative to competing products
50
What is the term for the process of determining the best price at which to sell a product or service?
Correct!
Wrong :(
Answer - c. Pricing strategy
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Question. What is/Introduction of Marketing Management
Answer. Marketing management is “planning, organising, controlling and implementing of marketing programmes, policies, strategies and tactics designed to create and satisfy the demand for the firms' product offerings or services as a means of generating an acceptable profit.”