Fundamentals of e-commerce - 40 MCQs BBA 6th Sem
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1
Q1. What does e-commerce stand for?
Correct!
Wrong :(
Answer - A
Description: E-commerce stands for Electronic Commerce, which refers to buying and selling goods and services over the internet.
2
Q2. Which of the following is not a primary e-commerce business model?
Correct!
Wrong :(
Answer - C
Description: B2C, B2B, and B2G are primary e-commerce models. C2C is a secondary model, involving consumers selling to other consumers.
3
Q3. What is the term for the practice of selling a variety of products through a single online storefront?
Correct!
Wrong :(
Answer - B
Description: Multi-channel retailing involves selling various products through a single online platform.
4
Q4. Which e-commerce model focuses on transactions between businesses?
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Wrong :(
Answer - B
Description: B2B (Business-to-Business) focuses on transactions between businesses.
5
Q5. Which technology is fundamental for secure online transactions?
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Wrong :(
Answer - A
Description: Blockchain technology is crucial for secure online transactions.
6
Q6. Which of the following is an example of a payment gateway?
Correct!
Wrong :(
Answer - A
Description: PayPal is a payment gateway used for processing online payments.
7
Q7. What is the purpose of a shopping cart in e-commerce?
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Answer - C
Description: A shopping cart is used to keep track of items selected for purchase by the customer.
8
Q8. What is the term for the process of persuading a customer to complete an online purchase?
Correct!
Wrong :(
Answer - A
Description: Conversion optimization is the process of encouraging customers to complete online purchases.
9
Q9. What is a SSL certificate used for in e-commerce?
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Wrong :(
Answer - B
Description: An SSL certificate (Secure Socket Layer) is used to secure data transmission in online transactions.
10
Q10. Which e-commerce giant started as an online bookstore?
Correct!
Wrong :(
Answer - C
Description: Amazon started as an online bookstore before expanding into other product categories.
11
Q11. What is m-commerce?
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Wrong :(
Answer - A
Description: M-commerce refers to mobile commerce, i.e., conducting business transactions using mobile devices.
12
Q12. Which of the following is a critical aspect of e-commerce security?
Correct!
Wrong :(
Answer - B
Description: Data encryption is crucial for securing sensitive information in e-commerce.
13
Q13. What does SEO stand for in the context of e-commerce?
Correct!
Wrong :(
Answer - A
Description: SEO stands for Search Engine Optimization, which improves website visibility on search engines.
14
Q14. Which e-commerce model involves individuals selling used or new products to other individuals?
Correct!
Wrong :(
Answer - C
Description: C2C (Consumer-to-Consumer) involves individuals selling products to other individuals.
15
Q15. What is the term for online advertising that appears in the form of text or image-based ads on websites?
Correct!
Wrong :(
Answer - C
Description: Display advertising includes text or image-based ads on websites.
16
Q16. Which of the following is an example of a B2B e-commerce platform?
Correct!
Wrong :(
Answer - C
Description: Alibaba is an example of a B2B e-commerce platform, connecting businesses.
17
Q17. What is personalization in e-commerce?
Correct!
Wrong :(
Answer - A
Description: Personalization in e-commerce involves customising the shopping experience for individual customers.
18
Q18. Which of the following is not a common e-commerce payment method?
Correct!
Wrong :(
Answer - C
Description: Cash on Delivery (COD) is less common in online transactions, as it involves physical cash exchange upon delivery.
19
Q19. What is digital marketing in e-commerce?
Correct!
Wrong :(
Answer - B
Description: Digital marketing involves promoting products using digital channels such as social media and online ads.
20
Q20. What is the term for the practice of customers leaving an e-commerce site before completing a purchase?
Correct!
Wrong :(
Answer - B
Description: Customer abandonment refers to leaving an e-commerce site without completing a purchase.
21
Q21. What is the main goal of a CRM (Customer Relationship Management) system in e-commerce?
Correct!
Wrong :(
Answer - C
Description: A CRM system is used to build and maintain customer relationships in e-commerce.
22
Q22. What is a chargeback in e-commerce?
Correct!
Wrong :(
Answer - B
Description: A chargeback is a dispute resolution process for online transactions, initiated by the customer.
23
Q23. What is retargeting in e-commerce?
Correct!
Wrong :(
Answer - B
Description: Retargeting involves marketing to previous website visitors to re-engage them.
24
Q24. What does B2G stand for in e-commerce?
Correct!
Wrong :(
Answer - C
Description: B2G stands for Business-to-Government, involving business transactions with government entities.
25
Q25. What is crowdsourcing in e-commerce?
Correct!
Wrong :(
Answer - C
Description: Crowdsourcing in e-commerce involves outsourcing tasks to a crowd of workers, often through online platforms.
26
Q26. What is the term for the legal agreement outlining the terms and conditions of using an e-commerce website?
Correct!
Wrong :(
Answer - D
Description: Terms of service is the legal agreement outlining the terms and conditions of using an e-commerce website.
27
Q27. What is omnichannel retailing in e-commerce?
Correct!
Wrong :(
Answer - C
Description: Omnichannel retailing involves selling products through multiple channels and providing a seamless shopping experience for customers.
28
Q28. What is upselling in e-commerce?
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Wrong :(
Answer - A
Description: Upselling involves encouraging customers to buy a more expensive item or add-ons during the purchase process.
29
Q29. What is a shopping comparison website?
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Wrong :(
Answer - A
Description: A shopping comparison website lists products for sale with prices from multiple retailers, allowing consumers to compare and choose the best deal.
30
Q30. What is affiliate marketing in e-commerce?
Correct!
Wrong :(
Answer - C
Description: Affiliate marketing involves earning commissions by promoting other companies products or services through affiliate links.
31
Q31. What does ROI stand for in e-commerce?
Correct!
Wrong :(
Answer - A
Description: ROI stands for Return on Investment, which measures the profitability of investments in e-commerce.
32
Q32. What is GDPR in e-commerce?
Correct!
Wrong :(
Answer - B
Description: GDPR stands for General Data Protection Regulation, which governs the handling of personal data in the European Union.
33
Q33. What is a digital wallet in e-commerce?
Correct!
Wrong :(
Answer - D
Description: A digital wallet is an electronic device or app that stores payment information for online transactions.
34
Q34. What is a call to action (CTA) in e-commerce?
Correct!
Wrong :(
Answer - C
Description: A call to action (CTA) is a button or link that prompts a user to take a specific action, such as making a purchase.
35
Q35. What is SSL in the context of online security?
Correct!
Wrong :(
Answer - B
Description: SSL (Secure Socket Layer) is a protocol used to secure data transmission over the internet.
36
Q36. What is dropshipping in e-commerce?
Correct!
Wrong :(
Answer - D
Description: Dropshipping is a business model where products are sold without holding inventory, and they are shipped directly from suppliers to customers.
37
Q37. What is A/B testing in e-commerce?
Correct!
Wrong :(
Answer - B
Description: A/B testing is a technique for comparing two versions of a web page to determine which one performs better in terms of user engagement or conversion.
38
Q38. What is churn rate in e-commerce?
Correct!
Wrong :(
Answer - C
Description: Churn rate in e-commerce is the rate at which customers stop doing business with a company.
39
Q39. What is digital signature in e-commerce?
Correct!
Wrong :(
Answer - C
Description: A digital signature is a cryptographic method used to verify the authenticity of a digital document or message.
40
Q40. What is inventory management in e-commerce?
Correct!
Wrong :(
Answer - C
Description: Inventory management in e-commerce involves managing stock levels and product availability.
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