Which of the following best defines consumer behaviour?
Correct!
Wrong :(
Answer - b) The process individuals and groups go through to select, purchase, use, and dispose of products, services, ideas, or experiences to satisfy their needs and desires.
2
What is the first step in the consumer decision-making process?
Correct!
Wrong :(
Answer - b) Problem recognition
3
Which factor influences consumer behaviour by representing an individuals mental and emotional state?
Correct!
Wrong :(
Answer - a) Motivation
4
The process of searching for information about products or services is known as:
Correct!
Wrong :(
Answer - c) Information search
5
A group of people who share similar values, interests, and behaviours and can influence a consumers choices is called a:
Correct!
Wrong :(
Answer - a) Subculture
6
What does the term perception refer to in consumer behaviour?
Correct!
Wrong :(
Answer - b) The way people interpret and make sense of information from their environment
7
Which type of problem-solving approach involves a low level of involvement and a quick decision?
Correct!
Wrong :(
Answer - b) Routine problem solving
8
What is the term for a consumers post-purchase evaluation of a product or service?
Correct!
Wrong :(
Answer - a) Cognitive dissonance
9
A persons self-concept and how they perceive themselves in terms of their possessions and consumption choices is known as:
Correct!
Wrong :(
Answer - d) Self-image
10
Which of the following is NOT a psychological factor influencing consumer behaviour?
Correct!
Wrong :(
Answer - c) Culture
11
The process of dividing a market into distinct groups of consumers who have similar needs and behaviours is called:
Correct!
Wrong :(
Answer - c) Market segmentation
12
What is the term for the process of selecting a target market and creating an appropriate marketing mix to reach that market?
Correct!
Wrong :(
Answer - b) Market targeting
13
Which of the following is a key component of the marketing mix?
Correct!
Wrong :(
Answer - c) Product, price, place, and promotion
14
Which type of reference group has a direct influence on an individuals behaviour and choices?
Correct!
Wrong :(
Answer - c) Normative reference group
15
The process of exchanging one product for another with no money involved is called:
Correct!
Wrong :(
Answer - a) Barter
16
What is the term for a set of learned and shared beliefs, values, and customs that guide and influence consumer behaviour?
Correct!
Wrong :(
Answer - b) Culture
17
In the hierarchy of needs proposed by Abraham Maslow, which level represents the most basic physiological needs?
Correct!
Wrong :(
Answer - d) Physiological needs
18
A consumer who buys a product because they believe it will enhance their social status is motivated by which type of need?
Correct!
Wrong :(
Answer - d) Esteem need
19
What is the term for the process of creating a perception of a product in the minds of consumers relative to the perceptions of competing products?
Correct!
Wrong :(
Answer - b) Market positioning
20
Which of the following factors can influence a consumers buying decision during the evaluation of alternatives stage?
Correct!
Wrong :(
Answer - d) Price, quality, and brand reputation
21
The stage in the consumer decision-making process where a consumer decides to make a purchase is known as:
Correct!
Wrong :(
Answer - d) Purchase decision
22
Which psychological theory suggests that individuals strive for consistency among their attitudes and behaviours?
Correct!
Wrong :(
Answer - c) Cognitive Dissonance Theory
23
What term is used to describe a marketing strategy that focuses on retaining existing customers rather than acquiring new ones?
Correct!
Wrong :(
Answer - b) Customer retention
24
A consumers reaction to a discrepancy between their expectations and the actual performance of a product or service is known as:
Correct!
Wrong :(
Answer - b) Post-purchase evaluation
25
The process of choosing a product or service based on past experiences and knowledge is called:
Correct!
Wrong :(
Answer - c) Habitual decision making
26
What term is used to describe the process of buying products or services online?
Correct!
Wrong :(
Answer - a) E-commerce
27
When a consumer is loyal to a particular brand and is unlikely to switch to a competitor, this is known as:
Correct!
Wrong :(
Answer - b) Brand loyalty
28
A consumer who purchases a product because they perceive it to be the environmentally friendly option is motivated by which type of need?
Correct!
Wrong :(
Answer - d) Self-actualization need
29
What is the term for a consumers mental and emotional reaction to a particular brand?
Correct!
Wrong :(
Answer - b) Brand image
30
Which of the following is an external factor that can influence consumer behavior?
Correct!
Wrong :(
Answer - c) Family, culture, and social class
31
The process of creating a unique image and identity for a product or service in the minds of consumers is known as:
Correct!
Wrong :(
Answer - b) Brand positioning
32
In the context of consumer behaviour, what does the term attitude refer to?
Correct!
Wrong :(
Answer - c) The consumers evaluation of a product or service
33
Which of the following is an example of a situational factor that can influence consumer behaviour?
Correct!
Wrong :(
Answer - d) Time and place
34
The process of dividing a market based on demographics, psychographics, or behavioural characteristics is called:
Correct!
Wrong :(
Answer - a) Market segmentation
35
What is the term for a group of people who influence a consumers beliefs, attitudes, and behaviours?
Correct!
Wrong :(
Answer - b) Reference group
36
The AIDA model in marketing stands for:
Correct!
Wrong :(
Answer - a) Attention, Interest, Desire, Action
37
Which stage in the consumer decision-making process involves weighing the pros and cons of different product options?
Correct!
Wrong :(
Answer - c) Evaluation of alternatives
38
The process of identifying a unique position for a product or brand in the minds of consumers is called:
Correct!
Wrong :(
Answer - c) Market positioning
39
Which of the following is an example of a situational factor that can influence consumer behaviour?
Correct!
Wrong :(
Answer - d) Time and place
40
The process of creating a perception of a product in the minds of consumers relative to the perceptions of competing products is known as:
Correct!
Wrong :(
Answer - b) Market positioning
41
Which theory suggests that consumers evaluate products and services based on the mental associations they have with specific attributes or features?
Correct!
Wrong :(
Answer - c) Schema Theory
42
Which of the following factors can influence a consumers buying decision during the evaluation of alternatives stage?
Correct!
Wrong :(
Answer - d) Price, quality, and brand reputation
43
Which type of reference group represents individuals or groups to whom a consumer aspires to be like in the future?
Correct!
Wrong :(
Answer - a) Aspirational reference group
44
The process of choosing a product or service based on past experiences and knowledge is called:
Correct!
Wrong :(
Answer - c) Habitual decision making
45
What term is used to describe the process of buying products or services online?
Correct!
Wrong :(
Answer - a) E-commerce
46
When a consumer is loyal to a particular brand and is unlikely to switch to a competitor, this is known as:
Correct!
Wrong :(
Answer - b) Brand loyalty
47
A consumer who purchases a product because they perceive it to be the environmentally friendly option is motivated by which type of need?
Correct!
Wrong :(
Answer - d) Self-actualization need
48
What is the term for a consumers mental and emotional reaction to a particular brand?
Correct!
Wrong :(
Answer - b) Brand image
49
Which of the following is an external factor that can influence consumer behavior?
Correct!
Wrong :(
Answer - c) Family, culture, and social class
50
The process of creating a unique image and identity for a product or service in the minds of consumers is known as:
Correct!
Wrong :(
Answer - b) Brand positioning
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Question. What is/Introduction of Consumer Behaviour
Answer. Consumer behaviour is the study of individuals and organizations and how they select and use products and services. It is mainly concerned with psychology, motivations, and behaviour.